SaaS, B2B, B2C, AI, Design Systems
SaaS, B2B, B2C, AI
Hello, I'm Iryna!
Product Designer
Hello, I'm Iryna!
Product Designer
Product Designer
Hello, I'm Iryna!
Product Designer
I lead 0→1 and 1→N product work, unify fragmented ecosystems, and deliver measurable growth for products with millions of users.
I lead 0→1 and 1→N product work, unify fragmented ecosystems, and deliver measurable growth for products with millions of users.
I lead 0→1 and 1→N product work, unify fragmented ecosystems, and deliver measurable growth for products with millions of users.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Explore my Case Studies
Explore my Case Studies
I build and scale AI & SaaS products with clear strategy, fast delivery, and real business impact.
I build and scale AI & SaaS products with clear strategy, fast delivery, and real business impact.
Quandri – AI Platform for Insurance
Founding Designer, scaled platform 0→1→N. Led user interviews, workflow mapping, competitive analysis, and rapid prototyping to evolve the entire product - from early AI-agent configuration to full broker-day coverage with measurable workflow impact.
B2B B2C SaaS
AI Platform
Product Strategy
View Project
Quandri – AI Platform for Insurance
Founding Designer, scaled platform 0→1→N. Led user interviews, workflow mapping, competitive analysis, and rapid prototyping to evolve the entire product - from early AI-agent configuration to full broker-day coverage with measurable workflow impact.
B2B B2C SaaS
AI Platform
Product Strategy
Read Case Study
Quandri – AI Platform for Insurance
Founding Designer, scaled platform 0→1→N. Led user interviews, workflow mapping, competitive analysis, and rapid prototyping to evolve the entire product - from early AI-agent configuration to full broker-day coverage with measurable workflow impact.
B2B B2C SaaS
AI Platform
Product Strategy
View Project
Quandri – AI Platform for Insurance
Founding Designer, scaled platform 0→1→N. Led user interviews, workflow mapping, competitive analysis, and rapid prototyping to evolve the entire product - from early AI-agent configuration to full broker-day coverage with measurable workflow impact.
B2B B2C SaaS
AI Platform
Product Strategy
View Project
World’s first AI streaming co-host
Lead Product Designer for Streamlabs’ AI Streaming Agent, developed with NVIDIA and Inworld. It’s an AI co-host and producer that reacts to gameplay, manages scenes, and supports creators live. I drove the experience design and cross-team alignment from concept to launch.
AI
SaaS
Creator Tools
View Project
World’s first AI streaming co-host
Lead Product Designer for Streamlabs’ AI Streaming Agent, developed with NVIDIA and Inworld. It’s an AI co-host and producer that reacts to gameplay, manages scenes, and supports creators live. I drove the experience design and cross-team alignment from concept to launch.
AI
SaaS
Creator Tools
Read Case Study
World’s first AI streaming co-host
Lead Product Designer for Streamlabs’ AI Streaming Agent, developed with NVIDIA and Inworld. It’s an AI co-host and producer that reacts to gameplay, manages scenes, and supports creators live. I drove the experience design and cross-team alignment from concept to launch.
AI
SaaS
Creator Tools
View Project
World’s first AI streaming co-host
Lead Product Designer for Streamlabs’ AI Streaming Agent, developed with NVIDIA and Inworld. It’s an AI co-host and producer that reacts to gameplay, manages scenes, and supports creators live. I drove the experience design and cross-team alignment from concept to launch.
AI
SaaS
Creator Tools
View Project
Logitech G Design System
I led the redesign and restructuring of Logitech G’s design system, Elysium. The system had grown unstructured over time, so I consolidated patterns, standardized components, aligned design with engineering, and created clear documentation to support teams across products.
Design System
Enterprise UX
Component Architecture
View Project
Logitech G Design System
I led the redesign and restructuring of Logitech G’s design system, Elysium. The system had grown unstructured over time, so I consolidated patterns, standardized components, aligned design with engineering, and created clear documentation to support teams across products.
Design System
Enterprise UX
Component Architecture
Read Case Study
Logitech G Design System
I led the redesign and restructuring of Logitech G’s design system, Elysium. The system had grown unstructured over time, so I consolidated patterns, standardized components, aligned design with engineering, and created clear documentation to support teams across products.
Design System
Enterprise UX
Component Architecture
View Project
Logitech G Design System
I led the redesign and restructuring of Logitech G’s design system, Elysium. The system had grown unstructured over time, so I consolidated patterns, standardized components, aligned design with engineering, and created clear documentation to support teams across products.
Design System
Enterprise UX
Component Architecture
View Project
Designing the creator ecosystem for 10M+ users
I was the founding and sole designer behind 10+ Streamlabs products - from streaming and editing tools to mobile and console apps - and later unified them into one seamless suite called Streamlabs Ultra. This project shows how I transformed a fragmented set of creator tools into a cohesive ecosystem used by over 10 million people.
SaaS
0→1 Products
Product Strategy
View Project
Designing the creator ecosystem for 10M+ users
I was the founding and sole designer behind 10+ Streamlabs products - from streaming and editing tools to mobile and console apps - and later unified them into one seamless suite called Streamlabs Ultra. This project shows how I transformed a fragmented set of creator tools into a cohesive ecosystem used by over 10 million people.
SaaS
0→1 Products
Product Strategy
Read Case Study
Designing the creator ecosystem for 10M+ users
I was the founding and sole designer behind 10+ Streamlabs products - from streaming and editing tools to mobile and console apps - and later unified them into one seamless suite called Streamlabs Ultra. This project shows how I transformed a fragmented set of creator tools into a cohesive ecosystem used by over 10 million people.
SaaS
0→1 Products
Product Strategy
View Project
Designing the creator ecosystem for 10M+ users
I was the founding and sole designer behind 10+ Streamlabs products - from streaming and editing tools to mobile and console apps - and later unified them into one seamless suite called Streamlabs Ultra. This project shows how I transformed a fragmented set of creator tools into a cohesive ecosystem used by over 10 million people.
SaaS
0→1 Products
Product Strategy
View Project
Redesigning cross-platform onboarding experience
As the Lead Product Designer, I redesigned Streamlabs’ onboarding across web and mobile to help new creators get started faster and discover essential tools. Using data-driven design and A/B tests, I increased onboarding completion, boosted feature engagement, and improved paid conversions.
Onboarding
Growth UX
A/B Testing
View Project
Redesigning cross-platform onboarding experience
As the Lead Product Designer, I redesigned Streamlabs’ onboarding across web and mobile to help new creators get started faster and discover essential tools. Using data-driven design and A/B tests, I increased onboarding completion, boosted feature engagement, and improved paid conversions.
Onboarding
Growth UX
A/B Testing
Read Case Study
Redesigning cross-platform onboarding experience
As the Lead Product Designer, I redesigned Streamlabs’ onboarding across web and mobile to help new creators get started faster and discover essential tools. Using data-driven design and A/B tests, I increased onboarding completion, boosted feature engagement, and improved paid conversions.
Onboarding
Growth UX
A/B Testing
View Project
Redesigning cross-platform onboarding experience
As the Lead Product Designer, I redesigned Streamlabs’ onboarding across web and mobile to help new creators get started faster and discover essential tools. Using data-driven design and A/B tests, I increased onboarding completion, boosted feature engagement, and improved paid conversions.
Onboarding
Growth UX
A/B Testing
View Project
Ava - Fintech credit-building product
I led product strategy, UX, UI, and design system development while driving major initiatives such as onboarding, credit score insights, debt visualization, and rent reporting. This case study highlights several high-impact improvements I led end-to-end that significantly boosted activation, trust, and long-term engagement.
Fintech
Mobile App
Consumer Product
View Project
Ava - Fintech credit-building product
I led product strategy, UX, UI, and design system development while driving major initiatives such as onboarding, credit score insights, debt visualization, and rent reporting. This case study highlights several high-impact improvements I led end-to-end that significantly boosted activation, trust, and long-term engagement.
Fintech
Mobile App
Consumer Product
Read Case Study
Ava - Fintech credit-building product
I led product strategy, UX, UI, and design system development while driving major initiatives such as onboarding, credit score insights, debt visualization, and rent reporting. This case study highlights several high-impact improvements I led end-to-end that significantly boosted activation, trust, and long-term engagement.
Fintech
Mobile App
Consumer Product
View Project
Ava - Fintech credit-building product
I led product strategy, UX, UI, and design system development while driving major initiatives such as onboarding, credit score insights, debt visualization, and rent reporting. This case study highlights several high-impact improvements I led end-to-end that significantly boosted activation, trust, and long-term engagement.
Fintech
Mobile App
Consumer Product
View Project
Craft Showcase
A showcase of the work where I went all-in on craft: bold brand identities, polished product visuals, fast 0→1 explorations, and full marketing campaigns. I drove the visual direction and product evolution for each project, partnering closely with stakeholders/founders to iterate extra fast and ship high-quality results.
Branding
Explorations
Marketing Creative
View Project
Craft Showcase
A showcase of the work where I went all-in on craft: bold brand identities, polished product visuals, fast 0→1 explorations, and full marketing campaigns. I drove the visual direction and product evolution for each project, partnering closely with stakeholders/founders to iterate extra fast and ship high-quality results.
Branding
Explorations
Marketing Creative
Read Case Study
Craft Showcase
A showcase of the work where I went all-in on craft: bold brand identities, polished product visuals, fast 0→1 explorations, and full marketing campaigns. I drove the visual direction and product evolution for each project, partnering closely with stakeholders/founders to iterate extra fast and ship high-quality results.
Branding
Explorations
Marketing Creative
View Project
Craft Showcase
A showcase of the work where I went all-in on craft: bold brand identities, polished product visuals, fast 0→1 explorations, and full marketing campaigns. I drove the visual direction and product evolution for each project, partnering closely with stakeholders/founders to iterate extra fast and ship high-quality results.
Branding
Explorations
Marketing Creative
View Project
Kind words from great people I’ve worked with
Kind words from great people I’ve worked with
Iryna is one of those rare designers who consistently elevates every idea she touches.
Collaborating with her is a pleasure; I’ll share a direction I’m imagining, and she’ll come back with something that not only matches it but improves it in ways I didn’t even consider.
Sean Kaiser
Head of Emerging Products, Streamlabs/Logitech
When we sent Iryna's email campaign designs off to a third party for html coding we received this feedback:
"Congratulations to your designer. I've seen many designs, and it's clear that yours is top-notch."
Tessa Eliott
Marketing Manager,
QuandriIryna is always timely with updates and communication, shows strong attention to detail, and deeply understands the products she works on.
She asks the right questions to clarify context and ensure the best outcomes.
Michelle Henderson
Principal Product Manager, Streamlabs/Logitech
Iryna was exceptional in designing and developing Artin Properties, combining strong design instincts with real operational competence. She communicated clearly, delivered ahead of schedule, and remains one of the most reliable and effective designers I’ve ever worked with.
CEO, Artin Properties
Iryna was essential to building Amous International’s TMS, bringing some of the strongest UX/UI/product work I’ve seen. She quickly understood complex logistics challenges, executed flawlessly, communicated with clarity and kindness, and even elevated our marketing efforts.
Mark Shevchuk
Co-founder & CEO, Amous TMS
Iryna is one of those rare designers who consistently elevates every idea she touches.
Collaborating with her is a pleasure; I’ll share a direction I’m imagining, and she’ll come back with something that not only matches it but improves it in ways I didn’t even consider.
Sean Kaiser
Head of Emerging Products, Streamlabs/Logitech
When we sent Iryna's email campaign designs off to a third party for html coding we received this feedback:
"Congratulations to your designer. I've seen many designs, and it's clear that yours is top-notch."
Tessa Eliott
Marketing Manager,
QuandriIryna is always timely with updates and communication, shows strong attention to detail, and deeply understands the products she works on.
She asks the right questions to clarify context and ensure the best outcomes.
Michelle Henderson
Principal Product Manager, Streamlabs/Logitech
Iryna was exceptional in designing and developing Artin Properties, combining strong design instincts with real operational competence. She communicated clearly, delivered ahead of schedule, and remains one of the most reliable and effective designers I’ve ever worked with.
CEO, Artin Properties
Iryna was essential to building Amous International’s TMS, bringing some of the strongest UX/UI/product work I’ve seen. She quickly understood complex logistics challenges, executed flawlessly, communicated with clarity and kindness, and even elevated our marketing efforts.
Mark Shevchuk
Co-founder & CEO, Amous TMS
My superpowers
My superpowers
Structure in ambiguity
I’m great at bringing clarity to messy, undefined problems. When things feel chaotic, I create direction, patterns, and a path forward.
I’m great at bringing clarity to messy, undefined problems. When things feel chaotic, I create direction, patterns, and a path forward.
I’m great at bringing clarity to messy, undefined problems. When things feel chaotic, I create direction, patterns, and a path forward.
Speed
I move fast without cutting corners. I explore ideas quickly, refine what works, and ship thoughtful solutions at pace.
I move fast without cutting corners. I explore ideas quickly, refine what works, and ship thoughtful solutions at pace.
I move fast without cutting corners. I explore ideas quickly, refine what works, and ship thoughtful solutions at pace.
Ownership
I naturally step in and drive things forward. From the first idea to the final rollout, I make sure every part of the product gets the care it needs.
I naturally step in and drive things forward. From the first idea to the final rollout, I make sure every part of the product gets the care it needs.
I naturally step in and drive things forward. From the first idea to the final rollout, I make sure every part of the product gets the care it needs.
Communication
I make things easy to understand. Whether it’s ideas, decisions, or complex flows, I explain them in a way teams can align around.
I make things easy to understand. Whether it’s ideas, decisions, or complex flows, I explain them in a way teams can align around.
I make things easy to understand. Whether it’s ideas, decisions, or complex flows, I explain them in a way teams can align around.
My core values
Truth-seeking,
no ego
I care about what’s actually true - backed by real signals, not pride - so the best ideas always win.
Truth-seeking
User first
Plan far, act now
Invent & simplify
Truth-seeking
I care about what’s actually true - backed by real signals, not pride - so the best ideas always win.
Truth-seeking
User first
Plan far, act now
Invent & simplify
Truth-seeking,
no ego
I care about what’s actually true - backed by real signals, not pride - so the best ideas always win.
Truth-seeking
User first
Plan far, act now
Invent & simplify
Truth-seeking, no ego
I care about what’s actually true - backed by real signals, not pride - so the best ideas always win.
Truth-seeking
User first
Plan far, act now
Invent & simplify
Awards & Recognition
Awards & Recognition
Simultaneous Video Editing
Patent Inventor & Holder
US12119027B2
Frequently asked questions
Frequently asked questions
What types of products and industries have you designed for?
I’ve designed and launched products across AI, enterprise automation, fintech, insurtech, healthcare, logistics, edtech, gaming, creator tools, real estate tech, web3, crypto, and booking services. My work spans mobile, web, design systems, AI features, monetization flows, and full brand ecosystems. Several of these products scaled to millions of users, multi-million ARR, and earned international awards.
What types of products and industries have you designed for?
What types of products and industries have you designed for?
I’ve designed and launched products across AI, enterprise automation, fintech, insurtech, healthcare, logistics, edtech, gaming, creator tools, real estate tech, web3, crypto, and booking services. My work spans mobile, web, design systems, AI features, monetization flows, and full brand ecosystems. Several of these products scaled to millions of users, multi-million ARR, and earned international awards.
What types of products and industries have you designed for?
I’ve designed and launched products across AI, enterprise automation, fintech, insurtech, healthcare, logistics, edtech, gaming, creator tools, real estate tech, web3, crypto, and booking services. My work spans mobile, web, design systems, AI features, monetization flows, and full brand ecosystems. Several of these products scaled to millions of users, multi-million ARR, and earned international awards.
What’s your process for delivering measurable business impact through design?
What’s your process for delivering measurable business impact through design?
What’s your process for delivering measurable business impact through design?
What’s your process for delivering measurable business impact through design?
What’s your approach to 0→1 product design, especially in fast-moving environments?
What’s your approach to 0→1 product design, especially in fast-moving environments?
What’s your approach to 0→1 product design, especially in fast-moving environments?
What’s your approach to 0→1 product design, especially in fast-moving environments?
How do you collaborate with PMs, engineers, and founders to drive alignment?
How do you collaborate with PMs, engineers, and founders to drive alignment?
How do you collaborate with PMs, engineers, and founders to drive alignment?
How do you collaborate with PMs, engineers, and founders to drive alignment?
How do you integrate AI tools and automation into your design workflow?
How do you integrate AI tools and automation into your design workflow?
How do you integrate AI tools and automation into your design workflow?
How do you integrate AI tools and automation into your design workflow?
What is your typical timeline for taking a product from idea → prototype → launch?
What is your typical timeline for taking a product from idea → prototype → launch?
What is your typical timeline for taking a product from idea → prototype → launch?
What is your typical timeline for taking a product from idea → prototype → launch?
How do you balance visual craft with UX simplicity and usability?
How do you balance visual craft with UX simplicity and usability?
How do you balance visual craft with UX simplicity and usability?
How do you balance visual craft with UX simplicity and usability?
What makes you different from other senior product/UX designers they may be considering?
What makes you different from other senior product/UX designers they may be considering?
What makes you different from other senior product/UX designers they may be considering?
What makes you different from other senior product/UX designers they may be considering?